CAPABILITY STATEMENTS
Capability Statements that
help get you in the room
A capability statement is often the first serious impression you make on a procurement manager, a new client, or a tender panel. We build them to do one thing well: make the person reading it feel understood - before you've said a word.
Most Capability Statements read like a brochure. Ours read like we've been sitting in your buyer's office, listening to their actual problems.
This is how we do it...
One
It's not all about you
We open with the real pressures your client is living with - before a single word about you. That's what earns attention.
Two
Make their decision easy
Not a list of services - a clear account of why you, why now and what makes your approach different from every other option on the table.
Three
Proof earns trust
Results, credentials, client names -curated for this specific audience and built into the document, not bolted on at the end.
OUR WORK
Capability Statements
we've built
CAPABILITY STATEMENT
Topcoat
Expertise and experience in the NZ Dairy Industry.
CAPABILITY STATEMENT
NuGreen
Energy optimisation for warehouses amid soaring costs.
CAPABILITY STATEMENT
Evotek
Energy optimisation for warehouses amid soaring costs.
CAPABILITY STATEMENT
Gatting's
Energy optimisation for warehouses amid soaring costs.
LETS BUILD YOURS
Your Capability Statement should
start conversations.
If yours isn't doing that - or you don't have one yet - let's talk. We'll tell you honestly whether what you have is working, and what we'd do differently.
ABOUT CAPABILITY STATEMENTS
Everything you need
to know.
A capability statements are one of the most underused tools in B2B sales. Here's what they are, why they work, and how we build them.
What is a Capability Statement?
A Capability Statement is a focused, professional document that tells your ideal client exactly who you are, what you do and why you're the right choice -before you ever get in the room. It's not a brochure. It's a strategic sales tool built around the problems your client is trying to solve.
Who needs one?
Any B2B business that sells into organisations, tenders for contracts or needs to establish credibility quickly. Particularly valuable if you're in construction, trades, technology, energy, professional services or any sector where trust and proof matter before a decision is made.
How is it different from a brochure?
A brochure talks about you. A Capability Statement talks to your client - their challenges, their world, their risks - and then positions you as the solution. The best ones make the reader feel understood before they've even picked up the phone. It gets to the point more than a brochure, perfect for Op's Managers, Procurement Managers, MD's, Boards and Management.It is sometimes less glossy than a brochure, but packages all the right info.
How long should it be?
Usually one to four pages. Long enough to cover the essentials — who you are, what you solve, your proof points, and a clear next step. Short enough that a busy procurement manager will actually read it.
What makes a great one?
Specificity. The more sector-specific and challenge-focused it is, the better it performs. A generic capability statement gets ignored. One that opens with the exact problem your prospect is dealing with right now gets kept, shared, and acted on.
How much does a Capability Statement cost?
It depends on the complexity — how many sectors you need to address, the depth of research required, and the level of design. Most Capability Statements start from $1,500. We'll always give you a clear price before we start.
How does WeCreate approach them?
We start by understanding your client — their pressures, their language, and what they actually need to see before they'll trust a new supplier. Then we build a document around that insight, using design and copy that reflects the quality of your business.